VagasOnline
Direct to the point. Find what the job you want. FAST.
Client:
VagasOnline
Scope:
Rebranding | Website | Launch Campaign | Strategy
Year:
2015–2016
DIRECT TO THE POINT. FIND WHAT YOU WANT. FAST.
VagasOnline wanted to reinvent itself as one of Brazil’s main job portals. Competing with giants like Catho, InfoJobs, and Indeed, it needed a sharper brand, a more intuitive experience, and a launch campaign that truly connected with people.
The challenge was simple: job seekers and companies were frustrated. Existing platforms were noisy, confusing, and full of false promises.
Our mission was to build something cleaner, faster, and human.
We led the full rebrand and digital transformation — from market research and positioning to UX, campaign strategy, and rollout.
STRATEGY
Research showed that candidates weren’t chasing “happiness at work” — they wanted progress.
And companies didn’t want gimmicks, they wanted clarity.
We built the strategy around one simple truth: people want to find what they’re looking for without wasting time.
The concept: VagasOnline. Direto ao ponto.
It became the core of the entire identity and product experience.
BRAND & DESIGN
The new logo was inspired by connection and growth — lines converging to a single point.
Typography in lowercase reinforced approachability and warmth.
The design system favored clarity and speed, reflecting the platform’s mission to simplify the job search journey.
The website was redesigned from the ground up with UX at the center.
It became fully responsive, lightweight, and intuitive, with a visual hierarchy that led users straight to what mattered most: the jobs.
CAMPAIGN
To launch the new platform, we brought the digital experience into the streets.
Outdoor displays and interactive billboards showcased real, location-based jobs — for example, showing opportunities near Avenida Paulista for commuters walking by.
The campaign’s tone was human, direct, and witty, cutting through the corporate noise of competitors.
RESULTS
• Elevated brand awareness and positive sentiment nationwide
• Improved user retention and time-on-site metrics after launch
• Built a strong visual identity and message that positioned VagasOnline as a modern, user-focused alternative to legacy job portals
THE TAKEAWAY
In a market filled with complexity, VagasOnline stood out by keeping things simple.
A rebrand that didn’t promise dreams — it delivered direction.