Gringo Studio

Client:

deixe-me.ir

Scope:

Branding | Strategy | Website | Socials

Year:

2017-2023

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OVERVIEW

deixe-me.ir is a Brazilian eCommerce platform that curates premium pre-loved fashion. It connects conscious buyers with carefully selected pieces that tell a story. Gringo helped shape its identity, strategy, and growth—turning a small online shop into one of Brazil’s most trusted names in sustainable fashion.

The goal was to position deixe-me.ir as more than a resale platform. We wanted it to feel like a boutique—personal, curated, and smart. The focus was on quality and storytelling, not volume.

We developed the brand’s voice, built its digital strategy, and ran campaigns that highlighted sustainability and timeless style. Every touchpoint—from website to Instagram—was designed to reflect authenticity and taste.

BRAND & STRATEGY

We crafted a brand identity that balanced simplicity with elegance.

• Defined the visual direction and tone for all communications.

• Built an eCommerce strategy focused on trust, curation, and customer connection.

• Aligned social media, website, and CRM efforts to drive engagement and retention.

The tone was understated and confident—focused on real pieces, real stories, and real people.

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DIGITAL & SOCIAL

Social media became the heart of the brand.

We built an Instagram-first model that turned followers into buyers and loyal fans.

Each post showcased curated items with soft lighting and natural styling, creating a distinct aesthetic that stood out in Brazil’s crowded fashion resale space.

Through targeted campaigns and close community management, engagement grew by over 30%. The audience evolved into a passionate base that followed every drop.

RESULTS

• 30% growth in engagement across social platforms

• Established deixe-me.ir as a trusted pre-loved fashion brand in Brazil

• Built an integrated digital and eCommerce experience

• Created long-term brand consistency and customer loyalty

THE TAKEAWAY

deixe-me.ir became proof that sustainability and style can coexist. A clear brand story, smart strategy, and authentic communication turned a small shop into a respected name in pre-loved fashion.