CenterFrame
Empowering filmmakers to create, collaborate, and succeed.
Client:
CenterFrame
Scope:
Website | Strategy | Social Media | Ad Campaigns
Year:
2021-2025
CenterFrame is a global community connecting filmmakers with the resources, network, and opportunities they need to bring their vision to life. Gringo partnered with them to define the brand’s voice, redesign its digital presence, and build campaigns that turned a niche filmmaker platform into a growing creative hub.
Gringo developed the full strategy for CenterFrame’s launch, covering website, brand positioning, and digital campaigns. The goal was to move beyond being a social platform for filmmakers and position CenterFrame as the meeting point between independent creators and the film industry.
We built a website that balanced community with credibility, highlighting real filmmakers, their projects, and the opportunities available through the platform. Our campaigns focused on clarity and authenticity, speaking directly to filmmakers’ ambitions and frustrations.
SOCIAL STRATEGY
We created and managed CenterFrame’s social channels with a focus on insight, transparency, and creative value. Each campaign was tailored to drive submissions, promote events, and grow engagement within the filmmaking community.
Highlights included:
• The relaunch of the British Short Film Awards (BSFA), increasing submissions by 140%.
• The launch of CenterFrame Selects, a series connecting filmmakers with top industry mentors like Jed Shepherd and Azhur Saleem.
• The creation of CenterFrame Curated, a YouTube initiative that shares ad revenue 50/50 with filmmakers.
WEBSITE + BRAND EXPERIENCE
The new website built a unified space for community, competitions, and mentorship. Each feature was designed to feel collaborative and easy to use, allowing filmmakers to share work, connect, and learn from industry experts.
We paired bold typography with a dark, cinematic look, creating an experience that feels like walking into a festival venue online.
RESULTS
• 3x increase in platform engagement in under a year
• 10k+ new filmmakers joining the community
• Full digital transformation from static site to interactive filmmaking network
• A clear, consistent brand voice across all campaigns and channels
THE TAKEAWAY
CenterFrame now stands as a trusted space where filmmakers meet the industry. From strategy to storytelling, Gringo helped shape a platform that empowers creators to take the next step in their careers.
Our content combined striking visuals with clear calls to action, driving both growth and trust.